“Since then, the group has moved up to the 8th spot in October 2020 with over 2.3 million streams,” a company spokesperson tells ET. On JioSaavn’s music-streaming platform, BTS was ranked 68th in January with approximately 780,000 streams amongst audiences that listen to English music. In the last three months, India has climbed a few ranks to be among the top five or six countries contributing to YouTube music-video views of K-pop bands like BTS and BLACKPINK. While K-beauty is fairly popular among Indians, K-pop and K-drama seem to have had their biggest breakthrough moment in India during the ongoing pandemic, as more people found the time and inclination to explore different kinds of content until they landed on something that offered them the perfect mental escape from the anxiety of the times we are in.Įmbracing Korean content requires a fair amount of time because of the language barrier, and the pandemic-led lockdown allowed many urbanites to make that kind of investment, be it in terms of looking up song lyrics for K-pop or staying glued to their screens to catch the subtitles of K-dramas. Along with other cultural exports from the country like K-beauty and Korean food, they form a part of the Korean cultural wave, called Hallyu. K-pop, as well as Korean dramas, have been a prominent subculture among India’s GenZ and millennials for the last couple of years now. Here is your chance to spread the word & win exclusive rewards! But what finally got her to embrace ARMYhood, she says, is the ongoing pandemic.įor being a subscriber of ETtech Top 5 newsletter.
“Yet, I fell for BTS, and I fell hard." Narula credits her two younger friends, part of ARMY, for introducing her to BTS and relentlessly tutoring her about their origin story. She is not even that fond of music, except for a few old songs, like her caller tune - Tumne Mujhe Dekha, sung by Mohd.
Narula, a 39-year-old media professional, never imagined herself becoming an ARMY - short for Adorable Representative MC for Youth, a term the K-pop band’s fans use to describe themselves. (The fans of the band often use the term "OT7" - which means "One True 7" - to imply that they love all seven members equally and cannot choose a favourite.) “Imagine! It had to be the seventh day of the month,” she points out excitedly, referring to the significance of the number 7 with respect to the Korean pop band comprising seven members that, mildly put, is a global sensation. His filmography needs no introduction, for he is already hailed worldwide as the representative Hallyu top star.On August 7, Soumyata Narula heard her first BTS track called "Jump". Kim Soo Hyun rules over hearts, whether it be on the small or big screen and especially when the two cross-over. This year, she will be appearing in the film ‘ Broker’ by director Hirokazu Koreeda. Her filmography is incredible and features varied genres. The actress chooses her projects very carefully and they’re always the biggest hits. Her latest film, ‘ The Day I Died: Unclosed Case,’ was highly critically acclaimed while also being commercially successful.īae Doona is the epitome of versatility. The actress has over 35 movies under her belt, and she has been brilliant in every one of them. If power were to be personified as a woman, she would be Kim Hye Soo. Ever since, the trajectory of her career stayed on a perpetual high, delivering hits after hits. Her debut film was called ‘ White Valentine’ and was released in 1999. Jun Ji Hyun is easily one of the most graceful and talented actors in the industry. Not only did it shoot him to fame among audiences but also among critics who highly praised his talent from the get-go. One of actor Lee Jun Ki’s breakthrough roles was in the film ‘ The King and the Clown,’ where he played the intricate character of Gong Gil. The actor has been in over 12 super-hit movies and is currently filming a sequel for one of his most popular films, ‘Confidential Assignment.’ Regardless of whether it’s the small screen or big, Hyun Bin shines regardless! Hyun Bin isn’t a top Hallyu star for nothing. Here are 6 K-Drama actors who have made waves on the big screen. Some of our favorite K-Drama actors have some incredible achievements under their belt when it comes to films and some even started out with movies.
However, movies tend to stand out just a little bit more. With the Korean industry, film and television are given equal importance.
According to the current state of events, if the global film and TV industry were a cell, South Korea might as well be the mitochondria. The Korean entertainment industry is a powerhouse of talent.